For all WordPress fans out there, there is a lot of gossip found in the market about WordPress’s tailor made capabilities of Search Engine Optimization and how beautifully it is set up for the task right “out of the box”. But that is not how reality is for WordPress. You or anyone whose work for SEO stops with the hitting of Publish button in WordPress, is certainly missing out on a lot potential that WordPress is capable of handling. Even the ones who already bask in the satisfaction of having done a lot of onsite optimization is highly likely to make one of the following mistakes which they should never have done in the first place. So take a few moments off to go through the wordpress seo tutorial which lists the common mistakes that every WordPress user should avoid. I have a direct solution for each one of them as well.
Missing out on providing a clear cut XML Sitemap
I rely on Google solely when it comes to a decision making between providing a good XML sitemap or not. I know, if Google confirms that a XML sitemap could help them find something which they would never do otherwise, then it is like a gospel for me. And that is not all a sitemap has to offer you, it also provides certain important information like how often the website is expected to be updated on a regular basis or the information regarding the runtime of some media files. And for a new site with limited number of backtracks, this XML sitemap proves to be lifesaver. These can be done either manually as per your liking if you so prefer or there are handy free plugins like Google XML Sitemaps or WordPress SEO which automatizes this process with the flexibility of enabling a few options as per your requirement.
Imperfect Tagging and Categorization
Categorization and tagging are very important for your website not only because it enhances the chance of increased traffic and enhancement, but it can be really damaging in the way that poor categorization and tagging can even force your visitor to leave your site. A very well thought out categorization and tagging not only help people to find the contents they want in your website easily but also it has a deep impact on your onsite SEO, once you ensure putting in an Archives pages which allows accessing categories and tags rather simple.
Leaving Canonical URLS undefined
One of the highly confusing concepts is that of canonicalization. If you are not aware of this, then I will give you a brief overview since delving deeper into this is beyond the reach of this wordpress seo article. According to Google’s head of search, this process is simply about choosing the most suitable URL’s when there are multiple options available. Primarily, this is confined to the home page of your website. But this can affect your website traffic count once when you don’t specify Google which page to index and then rank, then they would try to do it themselves with their resources they have- that can go really wrong. So, the easiest way to do this canonicalization is to use a free plugin WordPress SEO by Yoast, which was already mentioned once before for the various SEO related functions it has.
Not Doing Google+ Authorship optimization for your Site
Times are changing fast and if you are not going to cope up with the technological changes that are happening out there, you are in way going to last long in this age of cut-throat competition. As of August 2014, Google is not more showing Google Authorship results in its Search Engine Results Page[ SERP]. According to Google employee who is assigned the task of handling authorship John Muller, Google+ is the second largest social networking website after Facebook and they are making things in such a way that Google+ stays longer than you can even imagine. One of the examples of Google+ authorship is the small profile picture of the author that appears in every search result, increases the clickthroughs by more than 150%. Simply put, incorporation of Google+ authorship can drag in search engine traffic with almost the same rank.
Leaving out on Optimization of Your Posts in SERPs
Generally the ignorance of the importance of what exactly searchers sees in the Google website compared to where they see it gives birth to mistakes that reduce your clickthrough rates in Search Engine Result Page and it must be avoided at any cost.One of the primary goals of this wordpress seo tutorial is for you to get the better of click through rates even if for some reason your website doesn’t manage to achieve some very high page rank! That can only be done through attractive titles or descriptions which can drag views to even lower ranked page as well. That tells you why each and every single post of your website should be highly optimized and you should give yourself the best possible chance to attract a high clickthrough rate.
Not Putting attention to Meta Title & Description
As already been pointed above, it is extremely necessary for you try and improve your click through rates, for the same page rank and that is not so hard to do, after all. For that, first of all, the Meta Title should be properly fixed, this is exactly what is displayed on SERPs instead of any of your chosen headlines for the post on your website. And next is the Meta description and this should be wisely written, because Google can use this at times for an excerpt from your website, which would otherwise look like a mass of confusing words.
That is all about what you need to know and should refrain from doing for the success of your website while doing your SEO and I hope this wordpress seo tutorial should be a good reference for you next time you sit to do some tweaking of your site or in general updation of the same. There are certainly no well-defined path to do these in WordPress, but a plugin or two can really be of good help, which I have already mentioned wherever required. But then again, without a few blunders done while trying out SEO, you can never fully make it work for yourself!